The company was created by Cat and Paul. Two creative and fashion forward individuals. Not only do they create one of a kind beaded bracelets but they seek out trendy fashion accessories for men and women. We believe that jewelry can enhance and accentuate one's look. It's all about individuality and being unique. In most cases people pick the clothes and jewelry they wear to make themselves feel and look a certain way. There is no right or wrong in fashion. It's all about you. So celebrate you everyday.