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TrueLu by American West


Celebrating individuality, TrueLu creates handcrafted leather handbags and accessories to compliment your personal style. The TrueLu woman desires a premium quality leather bag with a remarkable touch, a casual attitude, and a neutral color that will carry her through the whole season. The TrueLu woman prefers natural to synthetic, individualism to conformity, inner beauty to pretentiousness, and loves who she is. 

True beauty comes from within, so let TrueLu reflect your own fashion sense.